Facebook has become an increasingly important tool for people engaging in a range of communication behaviors, including requesting help from their social network to address information needs. Through a study of 614 staff members at a large university, we show how social capital, network characteristics, and use of Facebook are related to how useful individuals find Facebook to be for informational purposes and their propensity to seek different types of information on the site. We find that bridging social capital and engagement with one’s network through directed communication behaviors are important predictors of these dimensions of information seeking; furthermore, a number of demographic and usage behavior differences exist between those who choose to engage in information-seeking behaviors on Facebook and those who do not. Finally, when predicting information-seeking behaviors, we identify a significant interaction between users’ perceptions of Facebook as appropriate for purposes beyond the purely social and their engagement with their network.

In addition to discussing this paper, Cliff will describe some other data collected as part of the same effort, and how that data is being analyzed, how we decide venues for different parts of the research.